Blog

Every morning each of us arrives to the office to accomplish a certain set of tasks in our minds for the day. Multi-tasking is an evident part of any job. But simply hoping from one task to another without a plan and worrying about the next set of tasks, may not let you pay attention or do justice to any of the tasks.

Is your business on Instagram? Do you want to take your followers on a fun adventure and portray the human side of your business?
If you want to derive maximum value for your business and brands, then start capitalizing on the best part of Instagram – Stories!

Allometric Growth refers to the unequal growth rate in different portions of the body of an organism that gives rise to the final shape. In this article I examine if this concept is beneficial to the growth track of a start-up? Do functions such as finance, marketing, innovation, talent need to follow allometric scaling?

A book shouldn’t be judged by its cover picture but that’s exactly what customers do when looking for products or services online.

A new business needs to think of automation from the word ‘Get-Go’ and with a wide range of software applications available online, novice entrepreneurs have it much easier than before.

How can small and medium sized business compete with the ginormous marketing budgets available to big businesses and still be heard? The digital space offers unique opportunities to reach your audience.

Your organization is led by experts and your marketing should be too. Read more about creating expert opinion leaders from among your employees.

emQube has been a lone ranger in the campaign to develop software in UAE and not to outsource. The government’s announcement to award Golden Visas (10-year visa) to coders is the right move in this direction. Our Director Mohammed Sutarwala’s view reflect in this Khaleej Times coverage.